Who we are

Our website address is: http://www.ssvlb.org.uk. The online home of South Shields Volunteer Life Brigade.

This document relates to the website only. Any other data we collect is covered by a separate document.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

If you use our contact form, we only collect the details you submit as part of the form and your IP address. The IP address is collected as part of our spam detection system and is not used for any other means.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


Our website uses Google Analytics to help us see how our website is being used and from where in the world. This is just so we can understand our audience. To do this, Google Analytics uses cookies. You can read more about this service and it’s own Privacy Policy on the Google Website.

Who we share your data with

At present, we don’t share your data with anyone. If this changes, we’ll be sure to tell you!

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Any analytics data collected by Google Analytics is only kept for 6 months.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments and contact form submissions may be checked through an automated spam detection service.

Your contact information

For any privacy queries, please get in touch through the contact form or the listed email address, we will get back to you as soon as we can.

Additional information

How we protect your data

Any data we store is held securely on a server in a secure data centre, with daily backups held in a separate secure facility. Only team members with a need to access the data have the ability to access it and are given training in data protection. In the unlikely event your data needs to be moved to another member of the team (such as that from a contact form submission), it is done securely.

What data breach procedures we have in place

In the event of a data breach, we have an internal system in place. This starts a process of investigation and notification, with the aim of the breach never repeating.

What third parties we receive data from

Currently no one! In the event this changes, we’ll do our best to tell you.

What automated decision making and/or profiling we do with user data

Nothing! The only automated process we have in place is our spam detection system.

Other Bits and Pieces

This site utilises caching in order to facilitate a faster response time and better user experience. Caching potentially stores a duplicate copy of every web page that is on display on this site. All cache files are temporary, and are never accessed by any third party, except as necessary to obtain technical support from the cache plugin vendor. Cache files expire on a schedule set by the site administrator, but may easily be purged by the admin before their natural expiration, if necessary.

We collect information about visitors who comment on Sites that use our Akismet anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).